a little bit about Maria…

Maria Ahmad is a Canadian-Scottish, writer and film producer based in London and Dubai. Growing up a third-gen in a nomadic, creative and business household, Maria went on to study Arts and Humanities double majoring in Creative Writing and Music as well as securing a certficate in Business Communications…

Filmmaking

Explore my passion for crafting stories, directing and my filmmaking journey.

Fashion Writing

Delve into my love for emerging designers, fashion history, and storytelling.

Music History

Discover research and essays, developed from my academic studies in music.

fresh off the press…

  • RFW: New Fashion Tech Debuts in Saudi Arabia

    This past week, I had been anticipating and scrolling through my social media to preview Riyadh Fashion Week 2024. Scrolling through Instagram, I discovered incredible talent emerging from RFW and learned more about what this particular fashion week had to offer, and was certainly impressed. RFW has been…

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  • The Timeless Beauty of Gothic Horror

    Words have no power to impress the mind without the exquisite horror of their reality Edgar Allen Poe – The Narrative of Arthur Gordon Pym of Nantucket, 1838 From the dimly lit castles of Nosferatu (1922) to the eerily ornate mansions of Crimson Peak (2015), Gothic aesthetics have been…

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  • SS25: The Quiet Exit of High Fashion Logograms

    Logogram Post COVID-19 The decline in the popularity of logos is not a sudden shift but a gradual evolution influenced by various socio-economic factors. The COVID-19 pandemic played a pivotal role in reshaping consumer behaviour. As the world grappled with economic uncertainty, ostentatious displays of wealth became less…

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  • NYFW: The Rise of Pop-Ups

    New York Fashion Week (NYFW) has always been a hub for fashion innovation and creativity. Recently, as I scrolled through Instagram, i noted that a trend has emerged: the proliferation of pop-up shops. These temporary retail spaces have become a vital platform for both established and emerging designers…

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  • Dubai Fashion Week SS25: Deme by Gabriella, Alia Bastamam and Viva Vox

    Dubai Fashion Week (DFW) has rapidly positioned itself as a prominent fixture in the global fashion calendar, bringing attention to the rich cultural and contemporary design elements from the Middle East. Co-founded by the Dubai Design District (d3) and the Arab Fashion Council (AFC), DFW has grown in…

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  • Taarab Music: Connecting the Middle East and East Africa

    Taarab music is a captivating blend of Middle Eastern and East African influences and is testament to the cultural exchanges that have shaped the Swahili coast. Originating in the late 19th century, taarab emerged as a unique genre that encapsulates the diverse histories and traditions of the region.…

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Contact Maria

London – Dubai

Email: hello@mariaahmad.com